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Celebrity branding, as the term suggests, is a special method of advertising the products/services of a company’s business by featuring a well-known VIP a rising star in the commercial ad. Whether he/she is a famous musician, film star, sportsman or anyone who is coming to the front in the industry, the basic object of the approach is increase the brand awareness of a company’s business. The celebrity is also convinced to attend the following events related to the brand awareness of a company. Another popular method is to embark on a product line by taking help of their name as a brand. Unlike other commercial products, companies involved in the manufacturing of perfumes and garments endorse this method. Leading film stars, musicians and models are invited to do commercial ads for them, after all, when the common mass find their favorite celebrity sponsoring a product, it puts a bonnet in their ears and minds to take interest in buying it.
A celebrity is resolved to play the branding role for a company in accordance of their communication skills, body language, industrial limelight and fashion sense in which they can seem perfect for a commercial ad to be done. For example, David Beckham, the captain of England football team was hired for doing a commercial for Gillette because of his unique hairstyle, although he was portrayed a bald look in it. Meanwhile, some singers are intentionally assigned the commercial branding ad because of their melodious, mesmerizing voice to drive the traffic